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Medical aesthetic tumblr1/2/2024 ![]() ![]() Yet there is another more alarming trend – the average age of customers is declining, in which one in five of the surgical patients were post-millennials. Industry malpractices like illegal clinics, unregistered practitioners, and smuggled medical substances are rampant. ![]() Counterfeits and fakes are commonplace in the market. On the other side, the medical aesthetics industry has been poorly regulated in China. ![]() Clients who experience confidence boosts after surgeries often cannot resist the temptation to get more. However, altering self-perceived physical flaws can become an unstoppable obsession. It comes as no surprise that many Chinese consumers opt for facial aesthetic procedures, as the face matters a lot in Chinese society. All these have propelled the popularity of medical aesthetics in China. Additionally, the growing affluence in the country has made Chinese consumers more generous in terms of self-indulgence. The facial features include big eyes, double eyelids, a high nose bridge, a pointy chin, and fair skin. The term “internet celebrity face” became the top buzz word, which refers to a “standard face” one should have to gain fame and fortune online. The obsession with celebrity culture and the booming influencer marketing has further reinforced such a belief. In fact, many Chinese young people deem having an attractive face as a crucial advantage in the workplace, which could bring them economic benefits. This hype peaked in 2016 when China’s beauty treatment and surgery sector entered a rapid development phase. Since the early 2010s, more and more Chinese tourists were traveling to South Korea for aesthetics procedures. While the popularity of Korean pop culture has been soaring in China, Chinese people’s attitudes towards self-image has also been influenced by South Korea, where cosmetic surgery has become a part of daily life. It can be easy to forget that the Chinese medical aesthetics industry barely existed 20 years ago. Why is buying a new face becoming a trend? ![]()
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